LC Lauren Conrad Runway Collection debuted September 9. A shoppable livestream at LCRunway.com was available to viewers across the country.
“Not only am I thrilled to debut this beautiful collection on the runway, I am excited to give everyone a frontrow seat to the show and make the pieces immediately available through a shoppable livestream,” said Lauren Conrad.
Following Lauren’s signature aesthetic of clean, polished and pretty, the Runway capsule includes styles not yet seen from the LC Lauren Conrad brand like high-waisted trousers, faux fur vests, novelty outerwear, as well as cocktail dresses. Pieces are layered with soft, frosted gray, rose gold metallics and dip-dyed hues of forest green and sage, inspired by the mystery and enchantment of the forest. Sprinkled with Victorian detailing to capture a youthful sense of sophistication, the collection tells a story of a modern day fairytale. Lace, crochet, florals, embellishment, tulle and sequins provide depth and personality to the collection’s dresses, skirts, blouses, jumpsuits, jackets and pants, while supple, pastel leather lends softness to the line’s handbags.
“Lauren has created a collection of elegant, run-worthy pieces with thoughtful details that we are thrilled to share with our customers,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Even with the introduction of beautiful fabrics and intricate detailing, the collection remains affordable for our savvy shopper.”
The LC Lauren Conrad Runway Collection includes apparel, shoes, jewelry and sunglasses priced from $12 to $200 and handbags priced from $120 to $300. Each item in the assortment is designed by Lauren Conrad for a collection inspired by her style and will be available for a limited-time in-store and online at Kohls.com.
Following the show, the full collection will be available at LCRunway.com and Kohls.com. Select styles available in Kohl’s stores on Thursday, September 10 with new styles continuing to hit stores until December.
To see the Runway Collection and Video Click HERE
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